How to Price Custom Content on OnlyFans: Setting Your Rates

To price custom content on OnlyFans, set a minimum you never go below, then work out each request from the time it really takes (or the tier of effort it falls into) and add a premium because it’s made for one person. Write your rates down so you can quote them quickly and confidently.

Customs can be one of the best-paid things you sell, and they’re also easy to underprice. When a fan asks for something personal, it’s tempting to guess a number, feel awkward about naming a high one, and end up working harder for less than your regular content earns. A clear framework fixes that, so you charge fairly for your time, energy and creativity.

What counts as custom content?

Custom content is anything you make for one fan’s request. Your feed posts and PPV go to lots of subscribers, but a custom is made to order for one person.

Common examples include:

• personalised photos or photo sets with specific poses, outfits or themes
• custom videos made to a fan’s brief
• personalised video messages (shoutouts, birthday messages, using their name)
• content shot in a particular location or setting
• role-play scenarios
• “girlfriend experience” style content with personal details woven in
• content featuring clothing, accessories or items the fan has asked for

What makes it custom is that it’s made for one person, based on what they want. That level of personalisation is worth charging more for.

Why custom content deserves premium pricing

Before you set any prices, be clear about why customs should cost a lot more than your regular content.

It’s exclusive. The fan gets something nobody else will see, or at least that’s what they expect. Exclusivity is worth paying for, in the same way a made-to-measure suit costs more than one off the rack.

It takes more time. Reading the request, planning, setting up for their brief, shooting, editing and delivering all take longer than making content for your feed on your own terms.

It’s harder mentally. Working to someone else’s brief takes more effort than shooting what you feel like. You’re interpreting their idea and trying to meet their expectations, which is a different kind of work.

It can’t be sold again easily. Regular content earns across your whole subscriber base. A custom earns from one person. If a PPV goes to 200 fans and 40 buy it, you’re earning from 40 people. A custom earns from one, and the price should reflect that.

Pricing framework one: time-based pricing

The simplest approach is to price by time. Work out what you want to earn per hour, then estimate how long the custom will take.

Step 1: Decide your hourly rate

Think about what your time is worth, and what you could earn making other content in the same time. If an hour usually produces content that earns a certain amount through your regular PPV, your custom rate should match that or beat it.

Step 2: Estimate the total time

It’s more than filming time. Include:

• reading and understanding the request
• planning and preparation (choosing outfits, setting up lighting, sorting the space)
• filming or shooting
• editing
• delivery and any follow-up conversation

Once you count everything, a “quick” custom photo can easily take 30 to 45 minutes. A custom video often takes an hour or more. Be honest with yourself about how long things take.

Step 3: Multiply

Multiply your hourly rate by the estimated time to get your base price. Then add a premium for exclusivity on top, for example 20 to 50%.

Pricing framework two: complexity-based pricing

The other approach is to price by what the fan’s asking for, using tiers based on effort.

Tier 1: Simple customs

Minimal setup, quick to do and close to what you’d make anyway. For example, a personalised photo in an outfit you already own, a short video message using their name, or a specific pose or angle.

Tier 2: Moderate customs

These need some extra effort, a specific setup or items you don’t normally use. For example, a themed photo set, a short video following a simple brief, or content that needs some preparation.

Tier 3: Complex customs

A big time commitment, a detailed brief or high production value. For example, scripted videos, shoots in more than one location, content that means buying items, detailed role-play scenarios or long videos.

Tier 4: Premium customs

The most involved requests: extended videos, very specific scenarios and anything that needs a lot of preparation or creative effort. Price these at a big premium.

Set a base price for each tier, then adjust for the details of each request. That gives you a starting point, so you aren’t calculating from scratch every time.

Setting your minimum price

Have a minimum price for customs, however “quick” or “easy” a request sounds.

Even the simplest custom has overheads. You have to read the message, think about the request, prepare, shoot, edit and deliver. That takes a minimum amount of your time and attention, even when the content itself is simple.

Your minimum should cover:

• the least time you’ll spend on any request (usually at least 20 to 30 minutes all in)
• the extra value of content made for one person
• the mental effort of switching from your normal routine to a specific request

Don’t set your minimum below what you’d earn sending a PPV to your subscriber list in the same time. If 30 minutes making content for everyone earns you more, why spend 30 minutes making something for one person for less?

Factors that should increase your price

On top of your base framework, some requests should cost more.

Items you have to buy

If a fan wants you to wear something you don’t own, add the cost of it to the price, and say so upfront: “The outfit costs X, so the total would be Y.”

Rushed delivery

If a fan wants something within 24 hours instead of your normal turnaround, charge extra for the rush. You’re rearranging your schedule for them.

Length

Longer content takes more time and energy. One approach for videos is to charge per minute. Pick your per-minute rate and use it every time.

A complicated brief

A fan who sends a paragraph-long scenario with set dialogue, several outfit changes and precise instructions is asking for far more than someone who says “do whatever you want in that red dress.” Price it that way.

Exclusivity promises

Some fans want a promise that the content will never be shared, sold or posted anywhere else. That means you can never earn from it again, so charge more for it.

Content outside your comfort zone

If a request is outside your usual comfort zone, you don’t have to accept it. If you do, the price should reflect the extra effort and energy it takes.

How to avoid undercharging

It’s easy to undercharge for customs. These are the usual reasons, and how to stop.

Anchoring to your other prices

Fans judge what a custom should cost against your subscription price or your PPV prices. If your subscription is cheap, they’ll expect customs to be cheap too. Set your custom prices separately from your subscription price, because they’re completely different products.

Guilt

It can feel uncomfortable asking for a high price, especially from a fan you get on well with. Try seeing it differently. You aren’t taking advantage of anyone. You’re offering a premium service at a fair price, and the fan is free to say no.

The “it only takes five minutes” trap

Fans often make requests sound quick and easy: “Can you just take a quick photo of…” Once you add preparation, shooting and delivery, it’s never five minutes. Price on how long it takes, whatever the fan says.

Comparing customs to your feed

Your feed content earns from lots of people, and a custom earns from one. Comparing their prices directly doesn’t make sense. A post that 50 people see for your subscription price works very differently from a custom one person receives.

Fear of losing the fan

It’s natural to worry that a fan will leave if you charge “too much”. But fans who really want a custom usually expect to pay for it, and a fan who pushes back hard on a fair price is rarely worth bending for.

Communicating your prices

How you present your prices matters almost as much as the prices themselves.

Be clear and confident. Say your price simply: “That custom would be X.” Don’t apologise, hedge or add “I think maybe…” Sounding sure of your price tells the fan it isn’t up for negotiation.

Break it down if it helps. For bigger requests, explaining what goes into the price can help a fan see why it costs what it does: “That’s about an hour of preparation and filming, plus editing, so it would be X.” You aren’t defending your price. You’re giving them context.

Use a tip menu for standard customs. If you get the same kinds of request again and again, put them on your tip menu at set prices. That takes the negotiation out of it. Fans can see what’s on offer and what it costs, and they either want it or they don’t.

Have a rate card ready. Keep your standard rates written down so you can check them quickly, and you won’t have to invent a price for every request. Our pricing calculator is a good way to work through your pricing step by step.

Handling negotiations and pushback

Some fans will try to haggle. Don’t let it rattle you.

Hold firm on your minimum. If someone asks for less, “That’s my rate for this kind of content” is enough. You don’t need to explain or defend it.

Offer something smaller at the same rate. If a fan can’t afford what they’ve asked for, suggest something that fits their budget: “I can’t do that one for that price, but I could do a shorter version for it.” You keep earning at your rate, and the fan still gets something.

Walk away when you need to. Not every request deserves your time. If a fan is rude about your prices, haggles aggressively or makes you uncomfortable, you can say no. “I don’t think this one’s for me” is a complete answer.

Setting boundaries around custom content

Pricing is only half of it. You also need clear limits on what you will and won’t make, whatever someone offers to pay.

Decide your limits in advance. Before requests start coming in, decide what you’re happy to make and what’s off the table. Write it down so you can check it quickly.

Make your limits public. Add a short note to your bio, your tip menu or your welcome message saying which customs you do and don’t offer. It filters out a lot of unsuitable requests before they reach your inbox.

Get comfortable saying no. Turning down a request is part of running a business. “That’s not something I offer, but I’d be happy to do something else for you” is polite and keeps the door open.

A five-step routine for pricing customs

To start pricing your customs today:

1. Decide your minimum. Nothing goes below it, ever.
2. Pick a framework (time-based, complexity-based or a mix) and set your tiers.
3. Write your rates down somewhere you can check them quickly, and add your standard items to your tip menu.
4. When a request comes in, work out which tier it’s in, think about anything that should raise the price, and say your price confidently.
5. Review your prices every three months. If you’re overwhelmed with requests, your prices are probably too low, so raise them. If you’re getting none, make sure fans know you take customs.

Priced well, customs pay you fairly for your creativity and time and give fans something they can’t get anywhere else. Don’t treat them as an afterthought.

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